A global problem?

Birdy Yang

Late at night my phone stopped charging. I fell asleep with “anticipation” of how much trouble this would cause me. In normal times it is a trifle, but now, with the internet and light outage, and, consequently, the uselessness of the laptop, you can neither look up the address of the repair shop, nor call a cab, nor even get stuck in the elevator. And buying a new phone and transferring data is not a five-minute affair. In short, I was grim — instead of preparing an analytical report for the client, I would have to do half a day of nonsense. Fortunately, while there was electricity in the morning, the kind manager of iLand advised me to check the charging cable. The newly purchased cable I admittedly did not even suspect. After walking the dog to the salon, I replaced the cable — and voila! — problem solved.

I recently made a similar misstep. The neighbor downstairs asked me not to rattle, they say, even the chandelier is wobbly. This is how I train my back, wandering barefoot through the apartment with a 36 kg kettlebell suspended between my legs. I was already beginning to think about how thick to quickly order rubber mats. But after telling my friends at the gym about the incident, I got the question, “Do you have soft-soled shoes?” Bingo! Crocs slippers turned me from Shrek to Ninja, sparing me the pointless expense.

Ironically, this is the approach I regularly use when I help entrepreneurs solve their multi-million dollar problems. It turns out that I have a keen eye for business, but, alas, not always for my own life. A problem can seem super complicated to the founder and require a fundamental solution, whether it’s investments in expensive equipment, launching a new product, selling the business or replacing the current CEO. However, if he is not nervous and fussy, but with someone else’s help looks at the problem from the outside, it often turns out that there is nothing global about it. The problem is localized in a specific point. Therefore, it practically resolves itself.

Yours sincerely,

-Alexander

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As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

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Alexander Lyadov

As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.