Align Intentions First

Alexander Lyadov
2 min readApr 28, 2024
JFK Campaigning , 1960, Cornell Capa

Suppose your business needs a specific individual’s input. It could be a top manager, a business partner or a consultant.

The tougher the problems they solve, the less control you have over what exactly they can offer you. What sacrifice they considered but changed their minds about, you’ll never know.

Top managers will hide behind formalities. Consultants will hold onto their expertise. Business partners will shift focus to other projects. Blaming them would be hard. And frankly, pointless.

So what to do? Think about how to align your intentions with theirs.

The hallmark of mature, competent, and driven people is understanding their life goals. They’re as autonomous as a nuclear submarine. They seek the optimal path.

See how simple it all is? If you take the time to understand them, it’s easy to see how to help them get where they want to go. They’ll gladly join you on the project or for many years to come.

The only condition? You must first articulate your business and personal desired outcomes. Sadly, many founders don’t bother.

Now you know why only a few companies can leverage exceptional individuals to create colossal value.

Sincerely yours,

-Alexander

I write about creativity, freedom, and meaning.

As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are ​here​.

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.