Are you a good salesman?
Everyone knows that in business the ability to sell is super important.
However, not all business founders are sales gurus.
At least, that is their sincere self-assessment.
This is a popular misconception, a kind of prejudice.
Our culture assumes that sales is a one-time transaction.
Like, after the transaction, the buyer and seller will never see each other again.
When there is no shared future, greedy purpose makes violence appropriate.
No wonder the creative person doesn’t think of himself as a seller.
Manipulating, pushing back, and taking another by the throat-not me!
The fundamental mistake is the horizon compressed into a point.
In reality, it’s the other way around — the greatest value comes from a long-term relationship.
A repeat customer, as a generated lead, comes at no cost.
Deep integration into the client’s business increases margins many times over.
Expertise grows by observing feedback loops over and over again.
In other words, in business, the priority is an infinite number of transactions.
In that case, what is the true role of sales?
To get the maximum match between your service and the customer’s pain.
This doesn’t require blackmail and guile, but curiosity and questions.
Is that the kind of salesperson you agree to be?
Yours sincerely,
-Alexander
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