Black & White

Alexander Lyadov
2 min readJul 11, 2024

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Marcin Ryczek

The writer Julian Barnes gives two definitions of a net:

  1. A meshed instrument designed to catch fish.
  2. A collection of holes tied together with string

The first definition is familiar to all. The second one sounds strange… But if you think about it… Hmm, it’s actually true!

A solid jug filled with clay is useless.

A child’s hunger “produces” milk in the mother’s breast.

A predator’s beak means prey is hiding somewhere.

Good implies evil.

The creators of the Superman comic once faced a problem. With his incredible power, he began to defeat all enemies and save everyone. The drama disappeared, and readers lost interest.

They had to introduce kryptonite — a rare mineral that makes Superman vulnerable. The intrigue returned. The plot came alive.

A plus needs a minus. And vice versa. Their conflict is their life.

I can just see Good, yawning in the shadow of the Garden of Eden: “What a bore… Let something happen… What if…?”.

Nothingness, emptiness, dirt, manure, rot, stench, mess — each phenomenon has a meaning that may be unpleasant or unclear to us. Yet.

For example:

  • Manure speeds up plant growth.
  • Periods of silence allow us to hear sound.
  • Chaos invites creativity to extract new order.
  • What seems like a curse transforms into a gift.
  • Hydrogen sulfide stinks, but people love to soak in sulfurous water.

Seeing a net as a collection of holes is also a kind of Lever.

Sincerely yours,

-Alexander

Do you and your business need a boost? Then the Catalyst Session is designed specifically for you.

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.