Context Matters

Alexander Lyadov
2 min readApr 11, 2024
Ami Drach and Dov Ganchrow

In business, as in life, context is crucial.

Today, a certain method or software might be the ace up your sleeve. Tomorrow, it could be headed for the junkyard.

Or take a shovel, for instance. It’s not disappearing anytime soon. But in one scenario, it’s your lifeline; in another, it’s excess baggage.

Things are patterns that people make into tools. Not my idea, but it’s deep. I often ponder over it.

Calculator, tambourine, terrain map, Six Sigma, or Photoshop.

We often overvalue tangible things. At the same time, we tend to undervalue the implicit.

Sometimes, it costs us dearly. Like when we stubbornly cling to a familiar tool, even though the landscape has drastically changed. Either update its functionality or say goodbye to it.

Why does this happen? We ignore the context that birthed the tool. How to know? Use causes discomfort, friction, failure, or even injury.

So when your reliable tool suddenly fails, recall the conditions and purpose for which it was made.

Sincerely yours,


I write about creativity, freedom, and meaning.

As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are ​here​.

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.