Death Valley’s Purpose
Any startup goes through the “Valley of Death.” It’s when expenses and problems pile up, but revenues are still nowhere to be seen.
Usually, this period is full of worries, discomfort and extra efforts. Rarely does a founder have an investor with bottomless pockets, or simply sells their product with ease.
You just need to survive the “Valley of Death.” Chances are slim, but they’re there.
Essentially, it’s a sieve of destiny. True entrepreneurs are separated from those who merely wish to appear as such.
The difference is that the former are willing to sacrifice almost everything for the sake of realizing a Wow-idea. While the latter are content to hold the title of ‘founder and CEO’ for a year or two.
In other words, for an entrepreneur, the supreme value is the Business. Everything else takes a back seat: ego, health, savings, relationships, comforts, habits, dogmas, and so on.
You understandable why a person emerges from the “Valley of Death” transformed.
Interestingly, this path is universal. If you’ve drastically changed professions, settled in a new country, or rediscovered your essence, a gloomy phase of despair and resignation is inevitable.
Remember, the purpose of this phase is to help you answer the question: “How much do I really want this new X?”
Sincerely yours,
-Alexander
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