Growth Against Entropy

Alexander Lyadov
2 min readJun 12, 2024


Sagrada Família Basilica, Barcelona, 1906

Rest is only possible while the ball rolls by inertia.

You can safely drive over a bridge until it needs major repairs.

A business makes money as long as its model fits the market.

In other words, you always fight entropy, the measure of disorder.

Have you created something valuable?

Entropy immediately starts to break it down:

  • Friction slows things down.
  • Efficiency drops.
  • Bolts loosen.
  • Dust, debris, and errors accumulate.
  • Complacency, corruption, and conflicts arise.

But you still have some time left. Ideally, it’s enough to recover, prepare, and strike the ball again.

If your effort matches entropy, the status quo remains. But progress in the future is only possible through sacrifice today.

An entrepreneur with a cash gap plans one day at a time. But the architect Antoni Gaudí planned the Sagrada Família decades ahead, beyond his death.

Thus, we have three sequential goals:

  1. Survive day by day.
  2. Methodically maintain what you already have.
  3. Create maximum value for the future, without rushing.

Sincerely yours,


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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.