Heart of Business

Alexander Lyadov
2 min read5 days ago

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Keith Haring

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Some founders believe the number one priority is business.

This is a mistake. There is a greater priority.

Let’s look at human anatomy. All the power of the mind, psyche, and muscles is useless if the heart stops beating.

The word “corporate” comes from the Latin “corpus,” meaning the human body. If business is the body, then who ensures its pulse?

The founder is irreplaceable, just like the heart.

The heart can get tired. Sometimes it experiences arrhythmia. Or even a heart attack. Then the business suffers. Its goal becomes survival. Growth is out of the question.

Knowing all this, a wise entrepreneur takes care of himself.

At the very least, he ensures a natural heart cycle, with alternating contractions and relaxations.

In extreme situations, the rhythm may quicken. But diastole, the relaxed phase, is always present.

Sincerely yours,

-Alexander

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.