Oxygen: The Ultimate Entrepreneurial Hack

Alexander Lyadov
2 min readMar 21, 2023
Rickson Gracie

Assuming you are into running, swimming, or wrestling.

What would you say is the most important aspect of these sports?

When you first start practicing any of them, the answer is not obvious.

A beginner is bombarded with nuances of technique, strategy, tactics, strength, endurance, equipment, and so on.

Only after years of practice, you realize that the most crucial thing was right in front of you, even under your nose.

I’m talking about breathing — the cornerstone of any activity.

The O2:CO2 ratio can either stimulate or end life.

The pace and duration of fights are determined by whether the grappler knows how to breathe correctly to replenish energy and reduce stress.

Stress deteriorates the quality of decisions and initiates a spiral of mistakes leading to a bottom littered with wrecks of sunken ships.

Eventually, any Master returns to where it all started — exhale-inhale.

Business is also a sport, one of the highest achievements where “athletes” constantly try to create an advantage that no one else has.

Founders spend colossal resources on an arms race.

And yet, they may already own what they need most.

Yours sincerely,

-Alexander

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.