Reluctant Entrepreneur

It is commonly believed that you have to be born an entrepreneur. Either you have the founder’s gene, or you don’t. However, in my 25 years in business, I have often met people who broke this “rule” without knowing it existed.

They had no ambition to change the world or build a billion-dollar business. They were simply forced by difficult circumstances to start doing something unusual for them in the here and now. Rather than questioning whether or not they were ready, these people simply took the step they could every moment. Little by little, the tiny acorn grew into an oak grove with a wide root system, strong trunks, and a dense crown, becoming home to many animals and birds.

I call them reluctant entrepreneurs. They have allowed life to grind them down, revealing in a piece of marble a richness and beauty hidden until now. Reality is able to pleasantly surprise the one who is willing to sacrifice the image of his beloved Self. After all, the lamentation, “Ah, if only I were X, now I would…” covertly coddles the narcissistic part of the personality, protecting it from the risk of disappointment in itself. And the monologue of reluctant entrepreneurs is quite different: “Who am I to know beforehand what I can do? I’d better leave it to Providence, who knows what’s best for me”.

Yours sincerely,


You can help Ukraine defend itself and the World from Russia here.

As a business therapist, I help tech founders with rapid business transformation. My specialty is accelerating decision-making at the intersection of business and personality.



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Alexander Lyadov

Alexander Lyadov

As a business therapist, I help entrepreneurs to navigate faster in non-standard situations.