Strategy in Uncertainty

Some of my articles pass unnoticed by readers, even though I have put my soul or deep insight into them. Other articles seem to me to be just good, but they cause a powerful resonance. Does this mean that one can’t adequately evaluate oneself? Probably. But I think there’s another reason.

The world around us is complex, dynamic and unpredictable. Guessing its vector seems to me a dangerous game of the arrogant mind. In the face of high uncertainty, an Options Strategy seems more productive. This is when you sow many promising seeds in many different places. Which of them will sprout is not your concern. Work honestly and you will have a harvest. Of course, you get rid of the spoiled seeds and bypass the hopeless rocks. But for the rest, having done your best, you humbly rely on fate. It will surprise you suddenly, but more often in a favorable way.

I think Seth Godin said: “At least I’m consistent.” In the sense that no matter how weak or strong his particular post may be, the reader can have confidence in Seth’s Process that creates these publications. Such reliability is valuable in itself in the chaos of today’s world. For if each of us in our place is a strong beacon, then, supported by one another, we can confidently weather any storm.

Yours sincerely,


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Alexander Lyadov

Alexander Lyadov

As a business therapist, I help entrepreneurs to navigate faster in non-standard situations.