The Forgotten Purpose

Alexander Lyadov
1 min readMay 2, 2024
Lauren Heimbaugh

Why is the German Shepherd breed degenerating?

The dog’s working qualities became unimportant to breeders. Now, looks are priority #1.

Sadly, people put the horse before the cart. They forgot what made the German Shepherd famous and turned it into the standard for security dogs.

Similarly, businesses degenerate when people forget why they came together. For example, when a CEO wants to look progressive and implements one trendy management fad after another.

Or when infantile employees endlessly assert their rights and expect care, viewing the company as a mother’s breast.

Or when owners refuse to share power with top managers. Losing control is scarier to them than business stagnation and collapse.

What happens in all these cases?

The local triumphs over the global. Form replaces function. Seeming is more important than being.

Is it different for your business? I hope so.

Sincerely yours,

-Alexander

I write about creativity, freedom, and meaning.

As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are ​here​.

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.