The Future of Business Communication — Pigeons or Morse Code?

Alexander Lyadov
2 min readMar 23, 2023

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Does the depth of conversation disappear if it’s not in person, but on video call?

Can a multi-million dollar deal be closed without personal meetings?

What if, instead of lying on an office couch, the client calls a psychoanalyst?

It seems that changing the channel of communication threatens relationships.

But a psychotherapist I know insists: “Not at all. A warm alliance is either there or it’s not.”

The connection between people is different and greater than all the channels.

Hearing, seeing or feeling that you are the most important person to your interlocutor at the moment, what difference does it make?

In other words, what people exchange, not how they exchange, matters.

Actually, that’s why the opposite phenomenon is also known — empty speech.

But has it not long been known that it is easier to resolve conflicts face-to-face than via email?

Indeed, the channel becomes significant when there is no trust between people.

Immediately doubts, prejudices and anxieties awaken, distorting every word, hum or gesture to the core.

In conclusion, as long as there is trust between you and your partner, client, or investor, you can communicate with them using any means, even pigeons or Morse code.

Yours sincerely,

-Alexander

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.