The Motivation Puzzle

Alexander Lyadov
2 min readApr 26, 2024
Shayne McGuire

Motivating people is a strange concept when it comes to employees. Especially the key ones. Particularly the CEO.

After all, no one motivates the wind to fill the sails. Element acts according to its nature. You just need to harness its power for good. To regulate and guide. And, of course, not block it.

So why then are volumes written about the nuances of motivation systems? And what do extensive HR departments do? Where’s the glitch?

Companies hire unmotivated people.

It’s like gathering wet firewood for a campfire, then frying your brain trying to light it. Unnecessary challenges waste a lot of resources.

Curious why companies create problems for themselves? It’s simple — motivated candidates aren’t lining up for them. Except perhaps the completely inexperienced and young. But they run away quickly.

The company offers money, entertainment, perks, you name it. However, motivated people need something else:

  1. A goal worthy of their efforts.
  2. A critical mass of charged people around.
  3. Spirit over letter, and function over form.
  4. Conditions for the best from individuals and groups.
  5. Understanding their work creates real value for clients.

Do you know many such companies? There you have it.

Sincerely yours,

-Alexander

I write about creativity, freedom, and meaning.

As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are ​here​.

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.