The Speed Trap

Alexander Lyadov
2 min readApr 30, 2024
Douglas Kirkland

Brazilian Jiu-jitsu is a contact Sport. It grinds bodies against the tatami and each other. Hence, your best friends are the orthopedist and the dermatologist.

“What should we pay attention to?” I try to figure it out.

The dermatologist offers insight: “Don’t worry about what develops slowly over the years. It’s normal — nature, age, and so on.”

He continues: “But you can’t ignore what changes in days or weeks. Any rapid growth, change in shape or color.”

This advice applies in business. It forces a different view on the speed of growth, which everyone wants to maximize.

Any swift changes are a sign of novelty. You find yourself in a territory where familiar laws, approaches, and norms don’t apply. The likelihood of errors and their costs exponentially increase.

Would you speed up at night in an unfamiliar forest? Hope not. You need not every growth, but only the controlled one, meaning safe.

Otherwise, novelty will disappoint you as suddenly as it pleased you before. The gift will turn out to be a curse.

Self-check question: “Do I understand the meaning and mechanics of the process?” If not, it’s too early to uncork the champagne.

Sincerely yours,

-Alexander

I write about creativity, freedom, and meaning.

As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are ​here​.

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.