Unhooking Desire

Alexander Lyadov
1 min readJul 15, 2024

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Joy Matic

In negotiations, the winner is the one who wants the outcome the least.

How can that be? Isn’t everyone trying their hardest to get what they want?

No. That’s a popular, but not the best, way to make deals.

Fierce head-butting wears both sides out. If you do this often, there’s a risk a third party — a competitor — will win.

The ideal negotiation ends effortlessly, almost by itself. But how?

You must eliminate the possibility of being tempted or scared.

Desire is the only thing that hooks you, my therapist explained.

Here’s the dilemma: you need desire to enter negotiations. But you must let go of that desire to win them.

Find one or two alternatives to get what you want either way.

Instead of negotiating, you simply present the reality to your counterpart: “This is how it will be…”

Sincerely yours,

-Alexander

Do you and your business need a boost? Then the Catalyst Session is designed specifically for you.

As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time.

I write about creativity, freedom, and meaning.

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.