What’s the Value of Price?

Alexander Lyadov
2 min readApr 15, 2024
Chema Madoz

Price is one of the most underrated things in business.

Why? Many business folk see price as set in stone. Especially if they’ve been around the block. The weight of tradition forces them to set prices like their neighbors across the street.

In their minds, price is like a hunk of metal. Heavy, cumbersome, and a pain to work with. So, they rarely tinker with it. And that’s a shame.

But a better metaphor for price is Venetian glass. In the hands of a master, molten glass can transform into either a splendid chandelier fit for a king or a delightful trinket for a child.

And all because when we say ‘price,’ we always mean ‘value’. Value is never tied to raw materials or hours worked. It’s those who are too lazy to learn and think that make that connection.

Value is subjective and personal. People are similar, but each values service X diferently. And it’s even more pronounced when the service is unique. That’s why the ability to see the value in someone else’s perception is priceless.

If you can do that, your business will breathe anew. It’ll be clear that even the sky isn’t your limit.

Sincerely yours,


I write about creativity, freedom, and meaning.

As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are ​here​.

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Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.