Why Do We Miss Opportunities?

Alexander Lyadov
2 min readMay 17, 2024
Chie Yoshii

Right place, right time.

The success formula is known to all. So why is its use so rare?

When opportunity arrives, it doesn’t look like itself.

Like in a fairy tale, where a princess turns out to be an old witch. The hero’s task is to break the spell. It’s tough. Others tried and failed. What did they lack?

They were young, bold, and strong. Their swords were sharp, their horses fast. But lifting ancient magic requires something else.

They wanted to change the world but weren’t ready to change themselves.

In their eyes, the beauty of function was obscured by ugly form.

Not everyone can let go of old beliefs, even when they’re false. Such people will stumble over opportunities, fall hard, and trudge on, complaining about the world’s unfairness.

But some people see “right place, right time” as “here and now.” Their keen eyes spot opportunities everywhere. Neuroplasticity is their middle name.

I bet you can guess who I truly ​admire​.

Sincerely yours,


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As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are ​here​.

I write about creativity, freedom, and meaning.



Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.