Why Good Ideas Are Bad?

Alexander Lyadov
1 min readMay 25, 2024
Rafael Nadal by Ian MacNicol

Good ideas are everywhere.

But not every idea should come to life.

And it’s not just about a lack of money.

The problem is that good ideas distract from Wow-ideas.

The №1 constraint in business is the attention of the CEO.

Good ideas, like sweets, promise quick pleasure to an athlete.

But the higher his ambitions, the further away the reward.

A super-prize in the future demands focus and asceticism today.

A wise leader says “No!” to almost everything and everyone.

What’s good for others is evil for him (or her).

How does he tell one from the other?

He has a hierarchy of value.

And the criterion?


Sincerely yours,


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As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are ​here​.

I write about creativity, freedom, and meaning.



Alexander Lyadov

As a business therapist, I help tech founders increase the value of their business by unlocking the potential of their personality.