Why Good Ideas Are Bad?
Good ideas are everywhere.
But not every idea should come to life.
And it’s not just about a lack of money.
The problem is that good ideas distract from Wow-ideas.
The №1 constraint in business is the attention of the CEO.
Good ideas, like sweets, promise quick pleasure to an athlete.
But the higher his ambitions, the further away the reward.
A super-prize in the future demands focus and asceticism today.
A wise leader says “No!” to almost everything and everyone.
What’s good for others is evil for him (or her).
How does he tell one from the other?
He has a hierarchy of value.
And the criterion?
Meaning.
Sincerely yours,
-Alexander
Want to learn how to apply this approach to your business? Then the Catalyst Session is designed specifically for you.
As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are here.
I write about creativity, freedom, and meaning.
