Lighthouse CEO
Unmotivated employees cost a fortune. They need constant inspiration, organization, direction, punishment, and comfort. So, having a large HR department isn’t a solution; it’s a symptom.
Motivation comes from the Latin word “movēre,” i.e. “to move.”
Get it? One employee needs a carrot in front and a carrot behind. Another has a nuclear reactor inside. With or without you, the latter will keep moving forward.
Managing motivated people is easy. They do everything themselves. They learn if they don’t know something. They adapt when the market throws a curveball.
But there’s a catch — the CEO must always guide them like a lighthouse. “Always” means at every stage:
- When they watch the company’s trajectory from the outside.
- During interviews when top managers answer their questions.
- In the workflow, where decision-making criteria manifest.
- In a crisis, when leaders must stand by their words.
Why do companies start hiring more freeloaders and divas?
Because lighthouse keepers stopped doing their job.
Sincerely yours,
-Alexander
Want to learn how to apply this approach to your business? Then the Catalyst Session is designed specifically for you.
As a business therapist, I help tech founders increase their company’s value by catalyzing the changes they’ve needed for a long time. Testimonials from some of my clients are here.
I write about creativity, freedom, and meaning.
